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Creative Handbook

Signage In New York Communicate Messages

Signage in New York is the visual graphic that communicates. Signage is actually any kind of visual graphic that displays information, like a street sign, with banners and flags being pieces of cloth bearing a symbol, logo or slogan. Signage, banners, graphics and flags are used extensively as theatrical props and for event entertainment. Also included in the signage, banners, graphics and flags are many items requiring wide format printing: vehicle wraps, fleet graphics, pole banners, backlit vinyl, trade show graphics, backdrops and billboards.

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