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What Is Vertical Production (and Why Does It Need Special Insurance) ? Imagine you're holding your phone like you always do - straight up and down. That is referred to as "Vertical Mode." Now... picture a movie, TV show, or short video that fills the whole screen perfectly in that upright position, without you having to turn your phone sideways. That's what Vertical Production is all about! So, instead of filming the traditional "wide" way, Vertical Production uses a different aspect ratio, which means basically flipping the frame so it's tall instead of wide. This format matches the way people naturally hold their phones, known as "portrait mode." Most of the time, movies and TV shows are filmed in horizontal ("landscape mode"), which means they're wider than they are tall, like your TV. But if you hold your phone upright, like most of us normally do when texting or scrolling, that wide video will only use part of the screen. Vertical Production FLIPS that idea! The video filmed taller than it is wide, so it fills your screen from top to bottom. The standard for this is called the 9:16 aspect ratio. Vertical Production Series Insurance is a long-term insurance solution designed for Television/streaming series or multiple projects under a single production entity. Instead of getting separate short-term policies for each episode or project, this insurance provides continuous, annualized coverage for all projects under the production banner - kind of like a master policy umbrella. Vertical Production Insurance is often used by streaming platform services such as Netflix, Hulu, Amazon, and others. It is also used by production companies creating multiple episodes and/or seasons, and studios with rolling content schedules rely on Vertical Production Insurance, as well. Vertical Production Insurance is a long-term insurance solution designed for television/streaming series or multiple projects under a single production entity. Instead of getting separate short-term policies for each episode or project, this insurance provides continuous, ongoing, annualized coverage for all projects under your production banner! Think of Vertical Production Series Insurance like this: • Landscape (16:9): Good for TVs and computer monitors. • Portrait (9:16): Perfect for phones - no tilting required. Where You've Seen It: If you've ever used TikTok, Instagram Reels, YouTube Shorts, or Snapchat, you've already watched vertical production in action. These videos are designed to be full-screen, immersive, and mobile-first oriented, meaning they were created knowing people will be watching on their phones, not in a theater or on a big television screen. Some streaming services are even experimenting with full-length vertical dramas and films, so it's no longer just for quick clips! Why It's a Big Deal in Filmmaking: Shooting vertically changes everything for a production crew. Issues like: • Framing - Instead of wide, panoramic shots, the focus is stacked vertically - top to bottom. • Storytelling - Directors think differently about what appears in frame and how the action flows. • Equipment & Editing - Camera rigs, lighting, and editing software all have to be set up with vertical orientation in mind. Because this style is newer in professional settings, many filmmakers are learning new tricks. And yes, it comes with its own risks and production challenges! Why You Might Need Vertical Production Insurance: Just like any other film or series, vertical projects involve actors, crews, expensive equipment, sets, and deadlines. That means they face the same risks - injuries, damaged gear, location mishaps - plus some other unique ones: • Filming with specialized vertical rigs that could be costly to replace. • Shooting in unique locations to make the vertical view more interesting. • Coordinating with platforms that have strict format requirements. (Re-shoots can be expensive!) Vertical Production Insurance protects you financially if something goes wrong, covering areas such as equipment damage or loss, cast illness or injury, location liability, extra expenses from delays, Errors & Omissions (E&O) for content disputes, and more! The Bottom Line Vertical production is growing fast, and if you're creating for today's mobile-first audience, it's a format worth exploring. Just like traditional filmmaking, it's a business investment, and protecting that investment with the right insurance keeps you safe from unexpected costs. For more information on this important service call us today! (818-295-2266) or contact us online for details and assistance. We are happy to help answer any questions you may have about Vertical Production Series Insurance!

Join us March 15th at the Restoration House for the Film Commission's Oscar Viewing Party! The event begins at 3:30 p.m. as guests arrive and walk the red carpet. Mix and mingle with fellow filmmakers and movie fans, enjoy a variety of appetizers and refreshments. ABC's live broadcast of the 98th Annual Academy Awards will begin at 4:00 p.m. Tickets $20 per person but we have a 2 for 1 offer that is live now until 2/6 or until tickets sell out! Space is limited!

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Locations Needed: April 2026 Indie Film seeking the following locations to SCOUT for spring production. • Old cabin • Warehouse • Apartment 1 • Apartment 2 • Multi-room house • Interrogation room If you have something available, please send pm or email photos and information to sabrina@upstatecafilm.com . Call for Entries: Telly Awards Submit for a chance to win! Categories include branded content, film and shorts, commercials, social media, animation, corporate communications, and more! Early entry deadline 2/20. FMI click here . Recent Release: Expedition Unknown Expedition Unknown's "The Great Gold Rush Shootout" episode that filmed in Shasta County is available to view on HBO Max and Prime Video. Sundial Film Festival: March 21st Tickets are on sale now for the 2026 Sundial Film Festival. There will be 2 showings with entirely different content. 2pm showing is PG and 7pm is PG13. Hope to see you there!

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Coming Soon: The Dresden Sun The Dresden Sun is having a private local screening in early Februrary and is expecting to release the film later in the month! We will share more details as they are available. Available Now: 2025 Annual Report Curious about how the film industry impacts our region? Check out our 2025 Annual Report available now! If you have any questions, please email sabrina@upstatecafilm.com . California Tax Credit News: Upcoming Application Dates Television Series Next Application Windows* January 26-28, 2026 Phase II January 29-February 2, 2026 Approval Date: April 9, 2026 Independent & Non-Independent Feature Films Application: March 2-4, 2026? Phase II: March 5-9, 2026 Approval Date: April 13, 2026 *Dates are subject to change. FMI or to apply visit: Tax Credit | California Film Commission Check out Lassen Volcanic National Park, Lake Shasta Caverns, the majestic Burney Falls and more!

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Building Reality, Flexibility, and Longevity on the Backlot- At the Silver Dream Factory Backlot, realism isn't an afterthought it's the foundation. The newest apartment set facades were designed not just to look authentic, but to function as real architectural elements on camera. Each apartment facade features fully operational doors, allowing actors to enter and exit naturally without cheats or forced blocking. This immediately enhances performance realism and gives directors greater freedom in staging scenes. To ground the sets physically and visually, a poured concrete sidewalk was installed in front of the facades. Real concrete provides authentic texture, reflections, sound response, and wear subtle details that the camera instinctively recognizes. In addition to functional doors and real concrete sidewalks, the backlot features a fully integrated rain FX system covering the entire street. The system is divided into nine independently controlled sections, allowing rain to be deployed selectively for precise storytelling, lighting control, and safety. Built Between Productions- Construction took place exclusively on non-production days, which were limited and often unpredictable. Rather than slowing progress, the build was carefully planned and executed in phases whenever the backlot schedule allowed. This approach allowed for speed, safety, and adaptability-critical factors in a working studio environment. Every phase was designed to respect the rhythm of active production while steadily expanding the backlot's capabilities. Designed to Transform- Flexibility was a core principle from the outset. Each apartment was engineered in three independent facade sections, allowing individual portions to be removed or modified one section at a time without dismantling or disturbing adjacent apartments. This design enables rapid changes while maintaining the integrity of the full street facade. Because of this modular construction, the apartments can easily be reconfigured into storefronts, mixed-use facades, or alternate architectural styles with minimal downtime. These facades are not static builds-they are long-term, adaptable storytelling tools. The Apartment Facades Standing Set is well suited for a wide range of productions, including verticals content and social-first narratives, feature films, independent features, commercials, music videos, sketch comedy, and re-creation documentary work. The scale, sight-lines, and controllable environment make the facades especially effective for tight framing, handheld coverage, long lenses, and fast-turnaround shoots, while still holding up for cinematic blocking and wide establishing shots. Tel (no texts): 714-836-1853 www.silverdreamfactory.com

Los Angeles, CA - Step and Repeat LA , a Los Angeles-based provider of custom event branding and red-carpet backdrops, announces that its commercial will screen at the Los Angeles Hollywood Film Festival on January 31, 2026. The commercial, The Secret Behind Hollywood Premieres , will be shown as part of the festival's official program, which celebrates independent film, commercial work, and emerging creative formats. The screening will take place at the SFS Theatre in Los Angeles, a venue known for hosting curated film events, panels, and industry discussions. The festival program also includes panel programming such as "How Vertical Dramas Are Reinventing the Studio System," highlighting new approaches to storytelling and production within today's evolving entertainment landscape. "This commercial was created to offer a behind-the-scenes look at the work that goes into red-carpet events and premieres," said Codi-Rose Filios, Executive Director of Step and Repeat LA. "Having it included in a film-festival setting alongside other creative projects is a meaningful opportunity for our team." The Secret Behind Hollywood Premieres reflects Step and Repeat LA's hands-on approach to event production, featuring real installers and showcasing the craftsmanship, coordination, and problem-solving that support high-profile events throughout Los Angeles and beyond. About Step and Repeat LA Step and Repeat LA provides custom step and repeat backdrops, fabric displays, signage, and event branding for film premieres, corporate events, award shows, and private celebrations. Based in Los Angeles, the company works with clients nationwide, offering both production and installation services with a focus on quality, reliability, and visual impact. Screening Details What: The Secret Behind Hollywood Premieres - Commercial Screening When: January 31, 2026 Where: SFS Theatre, Los Angeles, CA Festival: Los Angeles Hollywood Film Festival For more information, visit www.stepandrepeatla.com or contact services@stepandrepeatla.com .

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Hollywood Real Estate Reckoning: Radford Studios Forecloses, with More Coming?

Radford Studios has officially fallen into foreclosure - and it may be the first domino in a much larger studio real estate reset. As rumors swirl around Television City and pressure builds on major New York studio assets, it's becoming clear the soundstage boom has entered a new phase. What happens next will reshape where - and how - production gets made in the years ahead...

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How Matt and Ben Just Got Netflix to Break Their Own Rules on Profit Sharing with The Rip

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NYC Film Office Gets New Leader as Mamdani Signals Cost Reset for Production Industry

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GUEST POST: REVOLUTION ENTERTAINMENT

Protecting Creative Trust and Responsibility in a High-Stakes Production Environment

As productions scale globally and timelines tighten, one challenge has quietly moved to the center of every high-end drama workflow: how creative materials are protected, distributed, and tracked during all stages of production - from pre-production through to post. Scripts, sides, contracts, call sheets, and confidential production documents are no longer shared with a handful of people in a single location...

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