BUSINESS SUPPORT & MARKETING FOR ENTERTAINMENT INDUSTRY
Once the entertainment product is in viewing form, it needs to be marketed to the general public, requiring a lot of behind the scene services. Everything from key art designers to photographers and illustrators contributing to designing prototypes and comps for packaging design to printers producing large format marketing graphics for displays, exhibits, vehicle wraps, and theatrical standees for product and/or corporate brand reinforcement. Basic communication resources like computers, copy centers, delivery & messenger services, specialty entertainment production software and internet marketing are all necessary tools to facilitate a product to market. Entertainment marketing specialists also supply promotional apparel and products, awards & trophies, and arrange for specialty gift basket distribution to VIP clients and entertainment executives.